Nobody can deny the power of social media
nowadays. Social media is everywhere. Business owners, whether they have a big
or small business, are advised to establish a strong social media presence to
assure that they are at par with their competitors. A lot of people are very
active in different social networking site and it will be no wonder if it takes
over television as the best advertising and marketing platform.
This is why it is important to know
everything there is to know about social media – its features, it purpose, its
statistics, and the demographics of each social media site. This will teach
business owners how to use social media to its full potential and take
advantage of each of its features for the business’s benefit.
Primary
Information
A business owner needs to get to know his
or her business deeper. What is the business all about? What is the current
status of the business? Who will be assigned to handle the social media
accounts to keep it updated, acknowledge and answer questions and comments? The
business owner should also choose which social networking sites they will be
creating an account with. They should also set their expectations as to how
being active in social networking sites will help the business. It would also
help a lot if the business owner already has an idea on what he or she will be
placing as contents of the social media page.
Planning
Planning is very important. It is a major
leap towards social media. The business owner should have a concrete plan on
how to use the social media to help the business. They should know what content
can illicit the response that they want from their social media readers. This
is also the perfect time for business owners to get to know the different
social networking sites. They should learn a lot aside from the basics that
Facebook is the most used site and that Linkdin on the other hand, is mostly
used b professionals. These bits of knowledge will help business owners
identify and plan the most effective tone of voice to be used in the social
media posts as well as the contents that they will post in their business page.
Goals
Business owners should have a SMART goal or
objective. It should be specific. They should have a clear vision on what they
want to happen in their social media page. It should be measurable or
observable. There should be a definite point that will identify whether the
goals were achieved or not. It should be achievable or realistic. It should be
relevant or there should be focus on the goals. Lastly, it should be time-bound
or a specific deadline should be set.
Equipped
Business owners should know their products
or services more than anybody else. This will ensure that they are capable of
answering questions from customers. They should also know a lot about the
product to plan some innovations to serve their customers better.