Nobody can deny the power of social media nowadays. Social media is everywhere. Business owners, whether they have a big or small business, are advised to establish a strong social media presence to assure that they are at par with their competitors. A lot of people are very active in different social networking site and it will be no wonder if it takes over television as the best advertising and marketing platform.
This is why it is important to know everything there is to know about social media – its features, it purpose, its statistics, and the demographics of each social media site. This will teach business owners how to use social media to its full potential and take advantage of each of its features for the business’s benefit.
A business owner needs to get to know his or her business deeper. What is the business all about? What is the current status of the business? Who will be assigned to handle the social media accounts to keep it updated, acknowledge and answer questions and comments? The business owner should also choose which social networking sites they will be creating an account with. They should also set their expectations as to how being active in social networking sites will help the business. It would also help a lot if the business owner already has an idea on what he or she will be placing as contents of the social media page.
Planning is very important. It is a major leap towards social media. The business owner should have a concrete plan on how to use the social media to help the business. They should know what content can illicit the response that they want from their social media readers. This is also the perfect time for business owners to get to know the different social networking sites. They should learn a lot aside from the basics that Facebook is the most used site and that Linkdin on the other hand, is mostly used b professionals. These bits of knowledge will help business owners identify and plan the most effective tone of voice to be used in the social media posts as well as the contents that they will post in their business page.
Business owners should have a SMART goal or objective. It should be specific. They should have a clear vision on what they want to happen in their social media page. It should be measurable or observable. There should be a definite point that will identify whether the goals were achieved or not. It should be achievable or realistic. It should be relevant or there should be focus on the goals. Lastly, it should be time-bound or a specific deadline should be set.
Business owners should know their products or services more than anybody else. This will ensure that they are capable of answering questions from customers. They should also know a lot about the product to plan some innovations to serve their customers better.